The Influencer Part
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The Influencer Part •
1
Understanding your goals
our objective is your objective. Want sales? That’s our bread and butter. Need something simpler? We can provide that too. Our success is based on your success.
brand awareness
consideration
conversion
2
responding to brief
A deep-dive into all areas of your target customers life. No shortcuts will be taken. We’ll find out exactly what they think, why they think how they do, and what will make them buy.
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We start by capturing as much insightful data around your brand, sector and target demo to form our basis of strategy.
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Once we understand the insights, we’ll look at where these audiences are going to be best reached.
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Taking key channel and data takeaways, we then begin identifying the best archetypes and personas to partner with for your campaign.
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We then get to work on building some (very) creative ideas to make sure you’re heard, and well received by your target demo
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Finally, with all the strategy, personas and creative outlined, our campaigns team will then build the performance benchmarks and deliverables into our response.
3
creator id
The next step is ensuring that all creators put forward align with your brand, goals, and budgets. No wasted time, only influencers and content creators who can deliver will be put forward for your review.
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Do they align with our audience social cultures/subcultures?
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Do they align with your brands messaging and values
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Are they capable of delivering the required content styles?
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What does the data say? Are they likely to create a hit on this brief?
4
project plan
We’ve got you covered from beginning to end
creator management
Once we have your approval, we take care of everything from contracting & creator management.
creator plan
We’ll then share clearly defined timelines for the content creation process, with live, and daily updates on progression.
paid media plan
If paid is being used, our campaigns team will share a paid media plan so you can see how we’re getting your content out to the right people, in the right place, at the right time.
5
campaign management
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Both written and face-to-face creator briefing takes place to ensure clarity.
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Working closely with creators to co-create content using our direction, and their expertise understanding of their channels and audiences.
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We’ll work closely with you and the creators to ensure only top-tier creative goes live.
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Ensuring all content goes live at the right times.
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Management and optimisation of live content to ensure best results.
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Making sure you have all the data you need to celebrate the campaigns impact & success.
why established & new brands want to work with us
agencies
Pump & dump strategies
No learning or optimisation over time
Poor communication
Not willing to take responsibility for anything after the click
Performance-based decisions
Scaling through creative diversity
Live reporting and detailed insights
Full funnel creative approach