the process
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the process •
1
Understanding your goals
our objective is your objective. Want sales? That’s our bread and butter. Need something simpler? We can provide that too. Our success is based on your success.
brand awareness
consideration
conversion
2
full audit
A deep-dive into all areas of your target customers life. No shortcuts will be taken. We’ll find out exactly what they think, why they think how they do, and what will make them buy.
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We start by capturing as much insightful data around your brand, sector and target demo to form the basis of your strategy.
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A deep dive into your target customer and they're deepest desires which will lead to informed decision making instead of a spray and pray tactic.
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Your competitors are talking to your target demo too so it's important to understand what they are telling them and how we can use that to our advantage.
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An audit of your current brand position, search volume, desirability and the magic that makes you; you.
3
outlining the strategy
All previous steps lead right here, where your objective meets a strategy which is tailored to your business capabilities.
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Whether it's Facebook Ads or TikTok, Google or YouTube. an omni-channel approach will be recommended to ensure we are not missing out on any opportunities.
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A clear definition as to who we will reach and what we will use in order to persuade more action or build cultural relevancy.
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A clear outline of what you, as a key stakeholder, should be willing to put in and what you can expect back over time.
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The core of the performance will be based on the creative strategy which will be designed specifically to your target demographic.
4
testing & learning
Launching is easy. The magic starts here with a process designed to drive improvement over time.
launch
The first day of the launch will find us testing our initial theories and hypotheses to ensure we’re set up for long term success.
analyse
The thing that sets us apart is knowing what metrics truly matter. We focus less on CPC’s and CPM’s and more on what drives true results.
iterate
The process of iteration to ensure that we are always managing your campaigns optimally, to deliver the most results possible during any given time period.
5
scaling.
why established & new brands want to work with us
agencies
Pump & dump strategies
No learning or optimisation over time
Poor communication
Not willing to take responsibility for anything after the click
Performance-based decisions
Scaling through creative diversity
Live reporting and detailed insights
Full funnel creative approach